Designing this bar meant creating an entire brand from the ground up, including the brand core, purpose, persona, visual identity, spatial design, and physical production. Developing such a bold visual system while keeping everything cohesive pushed me outside of my usual style and challenged me to explore new approaches to color, typography, and concept-driven design.

Although the final direction stayed close to the original concept, refining the physical products became a major focus. To give the pieces a more elevated feel, I added spot varnish to the leopard-print menu details, along with varnish and embossed elements on the playing cards and packaging.